To style or not to style?

To style or not to style?

To style or not to style?

POSTED BY Adam Wishart ON 23 Jun 2023

Property styling, also known as home staging, is the practice of strategically arranging and decorating a property to make it more appealing to potential buyers. When done effectively, property styling can positively influence the sales price of a home in several ways:

Enhancing Visual Appeal: Property styling helps create an attractive and welcoming atmosphere that appeals to a broad range of buyers. By carefully selecting furniture, decor, and accessories, stylists can highlight the property's best features and downplay any flaws. This improved visual appeal particularly when seen through professional photographs and videos can make a significant difference in attracting potential buyers and increasing their perception of the property's value.

Highlighting Functionality: Proper staging allows buyers to envision themselves living in the home and helps them understand the functionality of each space. By arranging furniture and decor in a way that showcases the purpose of each room, such as creating a cozy living room or a functional home office, property stylists can demonstrate how the space can be maximized. This clarity helps buyers understand the potential of the property and can positively impact their perception of its value.

Creating a Sense of Scale: Through proper furniture placement, property stylists can create a sense of scale and proportion within the space. By using appropriately sized furniture and arranging it in a way that optimizes traffic flow and maximizes space, stylists can make rooms appear larger and more open. This illusion of space can make a property feel more valuable to potential buyers.

Increasing Emotional Connection: Property styling aims to evoke positive emotions and create a connection between the buyer and the home. By using tasteful decor, neutral colours, and appealing aesthetics, stylists create an environment that feels inviting and comfortable. This emotional connection can lead buyers to envision themselves living in the home and increase their willingness to pay a higher price.

Differentiating from Competition: In a competitive real estate market, property styling can give your home an edge over similar properties. A well-staged home stands out from the competition and leaves a lasting impression on potential buyers. When buyers have multiple options to choose from, a professionally styled property can leave a stronger impact and justify a higher asking price.

It's worth noting that the extent to which property styling influences the sales price can vary depending on factors such as the local market, the specific property, and the quality of the staging. However, in general, property styling can significantly impact buyer perceptions and increase the likelihood of achieving a higher sales price for your home.  Our team works with several local stylists who can provide quotations for all levels of styling/staging. Get in touch if we can be of any help.


DISCLAIMER - The information provided is for guidance and informational purposes only and does not replace independent business, legal and financial advice which we strongly recommend. Whilst the information is considered true and correct at the date of publication, changes in circumstances after the time of publication may impact the accuracy of the information provided. 4074 property will not accept responsibility or liability for any reliance on the blog information, including but not limited to, the accuracy, currency or completeness of any information or links.