Can Smell = Sell?

Can Smell = Sell?

Can Smell = Sell?

POSTED BY Adam Wishart ON 20 Oct 2023

When it comes to selling houses, creating a pleasant and inviting atmosphere is important, and that includes appealing to potential buyers' sense of smell.

You cannot mask bad smells effectively and so it is essential to ensure that before buyers set even a foot through the front door, your house is clean, well-ventilated, and free from any unpleasant odours (smoke, pets, damp, strong cooking smells).  This is a must before looking to incorporate more pleasant smells.

While individual preferences will vary, here are some popular smells that evoke positive memories and that may actually help you sell your house:

Baking: Who doesn't love the aroma of freshly baked bread, or cakes? Consider baking some treats before an open home/showing or using scented candles or air fresheners that mimic these scents to make your buyers feel at home.

Just Cleaned: A clean and fresh-smelling house is always appealing to buyers. Use mild cleaning products with pleasant scents, such as lemon, lavender, clean linen or pine, to create an atmosphere of cleanliness and tidiness.  Ensure that any towels, cushions and bed linen on display are also clean and fresh. 

Citrus: Scents like lemon, orange, or grapefruit can create a clean and invigorating ambiance. Use scented candles, diffusers, or place freshly sliced citrus fruits strategically around the house to add a refreshing touch.

Flowers: The natural scent of flowers can add a delightful fragrance to a home. Consider placing fresh bouquets in key areas, such as the entryway or living room, to create an inviting atmosphere.

Cut Grass: Consider mowing and watering the lawn ahead of open homes/showings.  Not only will this ensure the exterior of your home is well presented but buyers will be greeted with that fresh cut grass scent as they arrive. 

Vanilla: Vanilla is a popular and comforting scent that can create a cozy and welcoming environment. You can use vanilla-scented candles, potpourri, or diffusers to infuse the house with this well-loved aroma.

Coffee: The smell of coffee can evoke a sense of comfort and homeliness. Consider brewing a fresh pot of coffee before an open home/showing or using coffee-scented candles or air fresheners to create a cozy yet cosmopolitan atmosphere.

Cinnamon/Spice: Cinnamon is often associated with warmth. Use cinnamon-scented candles or simmer cinnamon sticks in water on the stove to create a comforting and inviting aroma especially if selling in the summer months and the lead up to Christmas time.

Remember to use any scents subtly and sparingly, as overpowering or conflicting fragrances can also be off-putting. 


Which do you love best?  Our team would love to give you our opinion on what we like the most - get in contact with us today!

Blog DISCLAIMER - The information provided is for guidance and informational purposes only and does not replace independent business, legal and financial advice which we strongly recommend. Whilst the information is considered true and correct at the date of publication, changes in circumstances after the time of publication may impact the accuracy of the information provided. 4074 property will not accept responsibility or liability for any reliance on the blog information, including but not limited to, the accuracy, currency or completeness of any information or links.